QATAR, Sept 10 (Reuters) – Qatar said on Tuesday it had launched a new online ad network, aimed at increasing its advertising revenue, with its government hoping to capitalize on a growing number of online events and events attracting large crowds.
The advertising arm of Qatar’s ruling emir, Sheikh Tamim bin Hamad al-Thani, said it would allow publishers to offer ads to their sites and on the news feeds of local and foreign media.
The news of the launch came days after Qatar, the United Arab Emirates, Bahrain and Oman said they were launching similar services.
The announcement comes as Qatar has been hit by a global economic crisis and a political crisis.
The UAE and Oman are among those launching online ad services.
Qatar has also said it plans to start offering local news feeds to its people on the Internet.
The Qatari news agency, Al Jazeera, reported the network would have a market value of around $10 million, but a Qatari government source said the figure would not be disclosed.
The network would allow Qatari publishers to add online events, with events like the opening of a mosque or the funeral of a family member or the arrival of a celebrity.
“We hope that this new initiative will attract more people to Qatar, and increase the number of events that we offer in Qatar, Al-Jazeera said in a statement.”
The network will be a catalyst for growth in the online advertising industry in Qatar and around the world.
“The network’s launch follows the launch of an online news feed on Tuesday by the UAE.
The new news feeds will be launched by news providers based in Qatar like Al Jazeera Mubasher Misr, Al Arabiya, Al Watan and Al Jazeera English, the Qatari-owned media group said in its statement.
Al Jazeera said the Qatar network would be a platform to attract advertisers who want to reach Qataris online.”
Qatar will also be a place for Qatari journalists to work with foreign publishers,” Al Jazeera said.”
This is a huge opportunity for the region and we hope that Qatar will play an active role in this.
“Al Jazeera and other media outlets have been the target of threats and protests, often from groups such as the Qatar Popular Committee, a hardline Islamist group that has accused them of supporting the country’s ruler.
Qatar is one of the poorest countries in the Middle East and one of its neighbors.
It has the world’s biggest oil reserves but has also been struggling to cope with rising costs from falling oil prices.
Qatari Prime Minister Sheikh Tamimi was appointed last year by her father, the emir of the emirs, Sheikh Hamad bin Khalifa Al Thani, to lead the government.