By KATHERINE PIZZARREK-LEWIS, REUTERS reporterIn the past week, Brisbane has been the most searched-for city in Australia for an extended period in the history of the internet, according to an online advertising platform.
In the first week of February, Brisbane’s Google ranking rose to No. 1 in Australia, while Melbourne’s was at No. 3, according the advertising agency Lighthouse.
The city is the home to some of the most popular tourist attractions, including Brisbane’s iconic Castle Arch, the iconic Brisbane Harbour Bridge and the iconic Gold Coast Hotel.
Brisbane is also the place where Sydney’s search for the top spot is strongest.
In an industry dominated by search engine giants, Brisbane is a pioneer in digital advertising, and it has had success in attracting online advertising, according forLighthouse.
It is one of the first cities to have built its own digital marketing agency, said the agency’s marketing director, Sarah Rimmer.
“They are also one of those cities that is really trying to get their foot in the door and be more of a pioneer of the industry,” she said.
“There are no other cities that are doing that kind of marketing in a more integrated way.”
The city has been working to improve its digital marketing, and recently installed new digital advertising technology in its advertising office.
But, as in many other areas, digital advertising is still not the only way to reach Brisbane.
The Sunshine Coast, which is one stop on the Brisbane’s high-speed rail line, has been offering an extensive digital advertising campaign.
Its Brisbane-based agency, The Weather Agency, also has an extensive ad campaign for Brisbane.
“We have an ad that is based around the weather,” the agency said.
It was designed to draw visitors from across Brisbane to the Brisbane City Council’s website, where the agency is able to target Brisbaneers with an ad, based on their location, and their interests.
“The campaign also shows Brisbane in a way that is quite iconic to the city, that you don’t really get the opportunity to see that in a lot of other places, and that’s what really sets it apart,” Ms Rimmer said.
The Weather Agency is a Brisbane-focused agency.
The weather agency has created a digital ad that uses its advertising technology to highlight Brisbane’s beaches, its beaches in the city’s south, and its popular beaches such as the Southport Beach and the Great Barrier Reef, the agency has said.
Bryce Jackson, the chief marketing officer at The Weather Company, said he had not seen an advantage to Brisbane’s location in the digital advertising world.
“Our business is about reaching people, not just in the internet,” he said.
“We try to make it as easy as possible for people to reach us and make sure we’re able to get in touch with them and get the most out of them.”
He said he did not think digital advertising was an issue in Brisbane because it was such a unique and unique location for the company.
“I think that if you look at our business model, we have to do it in Brisbane,” he added.
“That’s where we have the most exposure.”
But he said digital advertising would have to improve to be successful in Brisbane.
He said digital ad technology needed to be more integrated into the marketing and advertising department, and to be able to reach people across Brisbane, so Brisbane could have the digital marketing industry’s best experience.
“In order to do that, you need to be well integrated in the marketing department, because you have to make sure that you’re doing the right things,” he explained.
“That’s why I think it is so important for Brisbane to be a leader in digital marketing.”
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