How to spot online advertising scam stories

Online advertising fraud is an increasingly common problem, but its effects are often difficult to measure, and there are many unanswered questions about its impact. 

With this in mind, the University of Southampton’s researchers are calling for an “international” consensus on the best way to tackle online advertising scams. 

They say this could be achieved by: Using an international consensus on best practices, including transparency and information sharing; Developing a clear set of principles for the development of effective and scalable anti-scam strategies; Establishing a new national initiative, to be chaired by the UK’s Industry Standards Council, which would be responsible for promoting best practices across all industries; And establishing a national standard for reporting online advertising schemes, with a mandatory report for every scheme.

Read more: How to spot fake online ads and fake websites with a free trial of our AdSense news app