Football fans are being warned to brace themselves for a big shake-up in the way they watch and interact with the sport’s biggest stars as online video adverts are banned in the county.
The Football Association is expected to announce a range of new restrictions on the adverts which are used by the Premier League and Championship clubs to advertise their teams.
The bans mean that only one team can use an advert each on its own social media channels, with the other three sides to follow the same model.
The Premier League has the largest number of adverts and has previously been criticised for not using the best content to reach their audiences.
Rovers’ players and other footballers have been accused of making misleading claims about their performances on the pitch and the club’s owners have been under fire for selling the club too cheaply.
But there is a growing concern that the new adverts could also be seen as a way to exploit Rovers fans, who make up a quarter of the club.
The FA has set out its proposals in a consultation paper that was published last week.
It says that the use of online advertising is “essential for the growth of the football industry in England” and has been “very successful in other parts of the world”.
In an email, a spokeswoman for the FA said: “In this country, football clubs are already spending millions on advertising across their websites, including on television and radio.”
The adverts that appear on the football website, and in the social media platforms of the clubs, are often used to target and engage with fans and to raise funds for club programmes and other activities.
“It is also important that we ensure that our clubs continue to deliver a compelling and accessible football experience for fans.”
These changes will help to ensure that the club adverts will reflect a more professional and balanced view of the game and of footballers, and will also help to increase the reach and exposure of our clubs and their products.
The proposed changes mean that the Premier Leagues’ adverts, which are typically shown on television, will be banned for the next two seasons. “
We will be seeking feedback from the clubs to assess the impact on the club advertising,” the spokeswoman said.
The proposed changes mean that the Premier Leagues’ adverts, which are typically shown on television, will be banned for the next two seasons.
This will mean that Rovers, relegated to the Championship in 2013, will have to pay a £3.3m fine from the FA for breaching the ad rules.
It is not yet clear what impact the ad bans will have on the future of Rovers football.
The Premier Leaguers’ spokesman said: “The FA have made it clear that they are not happy with the use and abuse of their advertising and they are planning to take legal action against Rovers.”
We have always been clear that we will continue to use the best of the Premier Clubs’ advertising.
“However, we recognise that the changes are a first step towards the establishment of a fair playing field for all clubs and that there is room for improvement.”
The BBC has also reported that the FA is working with other Premier League clubs to try and bring about a “solution”.
The move follows the introduction of a new online advertising system in the region by the Football League which has seen Premier League sponsors pay to advertise online.