This is a new one.
It’s a question that’s been asked for some time, but it’s one that’s being addressed by some of the biggest players in online advertising.
What’s the problem?
There’s a problem that exists when there’s a large number of ads in a single ad network.
It can lead to the user becoming distracted by ads or seeing an ad as soon as it appears.
That can lead them to leave an ad.
And that’s a major problem, says Michael Smith, CEO of online advertising services firm eMarketer.
Smith is referring to the “ghost” or “dead” ads, which are not visible to the human eye.
The ads aren’t visible to your ad network, meaning that if someone clicks on one of your ads, it doesn’t immediately show up on their site.
The ad network has to process the ad, and then it’s sent to a server to run.
The server then runs the ad and determines whether it was a good match for the advertiser, Smith says.
If the ad was a bad match, the ad network can then decide to stop working with you.
If they didn’t want to work with you, they could simply shut down your ad, Smith explains.
Ad networks need to make sure that ads are not “ghosted” when the ads appear.
When an ad is ghosted, it’s not clear whether the ad has been flagged by the network.
So advertisers have to ensure that their ads don’t appear as ghosted.
But what if a ghosted ad is displayed in the same way as the real ad?
It could lead to a disconnect between the advertisers and the consumer.
This can be a real problem if you have a product, or you have something on your site that has a low conversion rate.
If the conversion rate of your ad is low, and the person doesn’t click the ad because it’s ghosted or dead, they may skip the purchase, Smith adds.
“You can’t trust your own ads when it’s ‘ghosted,'” Smith says, adding that ghosting can also mean that a user doesn’t see the ad in the first place.
If you have more than one ad network that you’re working with, it can be very difficult to find out whether a user is seeing the ads from multiple ads or one ad.
That’s because it can take some time for the network to make this connection, says Joseph Ander, vice president of global marketing and ad tech at adtech company eMarker.
If you don’t have that connection, it might take hours to verify that the user is really seeing a real ad.
The problem is especially acute if you’re selling a subscription service, he adds.
If a user chooses to pay only for one ad campaign, and they see a ghost ad in a different ad network than the one they were paying for, they might have to choose between those ads or cancel the subscription.
“They may not be able to decide if it’s worth the effort to buy a product,” Ander says.
“And they may also lose the revenue that they might get if they cancel their subscription.”
Smith says he and his team are looking at ways to make the system more robust, like requiring users to click on the ads, but he cautions that doing so would be difficult to implement in the real world.
A major barrier to such an approach is the fact that there are only so many ads on the web, so advertisers would have to find ways to limit the number of ghosted ads they see on their sites.
The solution, he says, is to get the network’s attention.
Smith says his team is working on this problem, and he expects to have a solution for it by the end of the year.
For now, he recommends that advertisers be cautious about their ad placement and try to work out ways to optimize for visibility in the right places.