Calgary, Alberta, March 8, 2020 — Facebook Inc. is making an even bigger deal in the election season, with its new social network advertising campaign that will run on the Facebook News Feed and its “The Truth” television series that has aired on the cable network HBO.
The company’s advertising effort will air in Canada and around the world, with more than 300 ads on TV and radio stations, including some of the most popular local programs in Calgary, Calgary Herald and Calgary Eyeopener, the two publications reported.
The new series, titled “The News Feed,” will air on CBC Radio and CBC-TV.
It will focus on politics and the political process and explore the politics behind the news, from the rise of the Islamic State in Iraq and Syria (ISIS) to Canada’s current political climate, said Alex Macdonald, chief marketing officer for Facebook.
The series will also feature interviews with political leaders and other influencers.
“As our community grows and more and more Canadians become active in the political system, the importance of engaging with people and engaging with our political system is greater and greater,” he said in a statement.
“This is an important opportunity for us to reach a broader audience that is both active and engaged.”
Macdonald said Facebook will have “a lot of power” over the content of the series.
“We will have a lot of control over what people see and hear.
We’ll be able to say that it’s a partisan show.
It’s not going to be a news show, and it’s not a political show.
We’re just trying to tell stories and tell our stories.”
MacDonald said the new ads will run across Facebook’s News Feed, Facebook News, YouTube and Instagram pages.
Facebook has been criticized for a lack of political commentary on the network.
The social network also does not have a political ad platform, but ads can be paid for through Facebook’s advertising platform.
In the upcoming election, Facebook will run ads for the candidates and political parties of Canada, the United States, Australia and the European Union, according to a release from Facebook.
It also said the ads will air at least 10 days before the election, during the first three weeks of the campaign and after the election is over.