Analysts say the next big online advertising opportunity is in the world of paid advertising.
A key ingredient is to be able to generate a significant amount of revenue from advertising in a way that appeals to consumers, according to a new report by Deloitte & Touche, which analyzes the impact of the online advertising industry.
The report found that online advertising has the potential to be one of the top 10 industries by revenue, a top 10 industry by revenue growth and a top 5 industry by spending.
The study was released Friday as the market is still reeling from the death of longtime online advertising executive David Siegel, who was shot to death while visiting his son in California.
It was the first such report to assess the industry since 2011.
The Deloittes report is based on a survey of 1,500 online advertising professionals, most of whom were employed in online advertising.
It found that 60 percent of the industry surveyed believe that the online ad market is likely to grow in the next five years.
That’s up from 54 percent last year and 43 percent in 2014, according the report.
For companies that sell paid advertising, it means that the next wave of revenue opportunities for online advertising could include paid video ads, paid search ads, online advertising events and more.
Analysts said that while digital marketers may be seeing an opportunity, they don’t necessarily have to embrace it.
“The challenge with digital advertising is not the size of the audience, the number of clicks, the percentage of revenue that you generate,” said Patrick O’Neill, an analyst at Deloiser &.
“It’s the quality of the experience.
The way you deliver the content, the way you do things, the engagement.”
The Delos report also found that in 2014 there were more than 1.4 billion clicks in the U.S. from digital ads, a record for the digital advertising industry, according with the company.
That was a record number for digital advertising, and it’s expected to hit that mark again this year.
According to the Deloist report, digital advertising revenue is expected to grow at the fastest rate since 2008, when the industry was still struggling with the fallout from Siegel’s death.
The data shows that the percentage that advertisers will see an increase in digital advertising spending in the year ahead is forecast to reach 41 percent from 40 percent the previous year, the report found.
That is also expected to be the highest growth rate since 2009, according Deloisme’s Mark Schiller.
And it’s likely to be higher than in previous years, given the recent shift in how the digital ad industry is being organized.
The market has been split into two major segments, with advertisers paying and content providers paying.
That split is reflected in the amount of money that each segment is expected earn from the market.
According with Deloise, the split will grow from 37 percent in 2019 to 40 percent in 2020, and from 44 percent in 2021 to 46 percent in 2022.
It is estimated that the digital industry will earn about $10 billion by 2022.
That figure would be the third highest growth in digital ad revenue, trailing only Google and Facebook, and ahead of Amazon, Yahoo and Yahoo Finance.
In a separate Deloita report, the company said that digital ad spending grew in 2020 at a rate of 1.1 percent, compared with 1.3 percent growth in 2020 and 1.2 percent growth for 2019.
Digital ad spending will continue to grow for the foreseeable future.
“With digital advertising revenues expected to reach an all-time high, advertisers are looking for a way to monetize that growth,” said John Boulanger, a Deloite analyst.
“While the market has struggled with advertising revenue growth, it will continue and will likely continue to attract new opportunities for advertisers, and new ways to reach a wider audience.”
The market is expected be in good shape financially, Boulangers said.
“As advertisers get ready to pay the bills and spend more money, their budgets will be more flexible and they will be able afford to spend more on content,” he said.
And if that means more content, advertisers may find it more rewarding.
“Advertisers will also have to spend less time with ads, which is a natural consequence of the shift to paid advertising,” said Boulanges.
“But this also means that content providers will have to invest more in their content, which will increase the amount they are willing to pay for it, and this will help drive more organic traffic and revenue growth.”
The report predicts that by 2027, digital ad revenues will reach $2.2 trillion, representing a 20 percent increase over 2020, with the biggest gains expected in 2019 and 2020.
For the next three years, the Delos survey found that the share of the market that advertisers are paying will increase to 30 percent, which compares with 21 percent in 2018 and 20 percent