The industry has been dominated by traditional media companies since the dawn of the internet, but the digital ad space is evolving fast.
It’s getting more crowded, but that doesn’t mean it’s dying.
In a recent article, Recode editor in chief Kara Swisher discussed how the internet is changing the business model of online advertising, and what it means for marketers looking to expand their business.
“I’m not a big fan of digital advertising,” she said.
“We have to be ready for it.
We’ve got to adapt to it.
It will be there, it’s going to be there for a while.
But the digital space is growing.
The digital ad business is going to grow.”
And it’s growing fast.
The US has overtaken China as the world’s biggest online advertising market, according to research firm Ad Age.
The number of US online ad spenders rose nearly 40% last year to $1.4 trillion, according the company.
That’s more than triple the amount spent in China, where it was a little over $300 billion last year.
Swisher said that while the growth of digital ad spend isn’t necessarily a good thing, it doesn’t necessarily mean marketers aren’t looking for a way to expand in the digital arena.
“You can be a traditional media company and do digital advertising, but I don’t think that’s the right path for a lot of marketers,” she told Recode.
“If you look at the data from the past few years, there are a lot more people who are going to go to the digital market than ever before.
And the companies that have been most successful in that space are also the ones that are least likely to be going back to the traditional model.”
That’s the case for digital ad buyers, Swisher said.
In the past, companies like Facebook and Google have been successful at creating branded and interactive content that could be viewed by people who aren’t necessarily the targeted audience of advertisers.
That strategy has paid off for those companies in the past.
But Swisher noted that there are some new players in the space, like adtech companies, who are trying to monetize a digital advertising business without relying on traditional media.
“There are some companies that are trying something new,” she added.
“They’re using technology to target specific audiences and monetize them for different brands.
It doesn’t have to have the same impact.
There are a few new players trying to build a different digital business model.”
The new entrants, like AdSense and AdRoll, are doing what traditional media is doing in a way that is very different from the traditional advertising business.
In AdSense, advertisers are able to buy ads for businesses and companies and are rewarded for their work with a revenue stream based on the size of the ad.
AdRoll has its own ad business, but it’s focused on serving ads for individuals.
The company, which is valued at more than $300 million, has been in the market for a few years now.
Its product is more tailored for individuals than for brands.
In 2015, AdSense announced it would focus on businesses and organizations, instead of advertisers and brands.
AdSense CEO John Thorne told Recidc that the company’s strategy will ultimately shift toward digital ads for business, and not advertisers and businesses.
“We want to make sure that we’re delivering more value to businesses,” Thorne said.
But he said that the new focus on individuals and small businesses is an important part of that strategy.
“Advertisers will have to get comfortable with the idea that there’s a way they can monetize for us,” Thorn said.
But the company hasn’t always been successful.
In 2016, AdRoll announced it was laying off about 70% of its workforce, a move that was widely criticized by advertisers and other users.
It also faced criticism for not releasing quarterly earnings data.
“The company is in a tough spot.
The growth of the online ad market has been slower than expected,” said Alex Fierro, CEO of AdRoll.
“But that’s part of the nature of digital.
The internet is constantly changing the way that you do things.”
Fierro said AdRoll is focused on a few things: delivering quality advertising, growing its customer base, and keeping the company in business.
And it’s also been working on new ways to monetise.
For example, the company is partnering with some ad tech companies to give users access to AdSense data, which advertisers can use to make better decisions about where they want to spend their money.
“One of the most important things for us is to keep doing what we do best,” Fierrero said.
“That means being innovative and doing new things to make the world better.
We’re going to make AdSense the best and most useful digital advertising platform.”
Swisher pointed to the company as an example of a company that has continued to evolve in the age of the web.
While AdRoll did shut down its