Starbucks is a free-market company.
But it’s also a global brand with a strong online presence.
So when the coffee chain found a way to compete with other online brands, its success didn’t go unnoticed.
Now, some of that success can be traced back to the ad agency that helped it get there.
In 2012, Starbucks partnered with Ogilvy & Mather, a creative agency specializing in online advertising.
The partnership resulted in a new way to make ads for Starbucks.
Now, advertisers can put the brand on billboards, banners and other types of ads.
It’s a strategy that Ogilvys ad agency says it was never going to try before.
“It was a pretty bold move for Ogil vys, to partner with Starbucks,” said John Denton, Ogil Vys’ chief creative officer.
The company has spent more than $20 million on billboards in the past three years.
And its ad agency has done more than 100,000 hours of research to craft ads.
“We’ve worked with them on the product and their marketing, we’ve worked on their brands and they’ve done an incredible job,” Denton said.
But Denton says the strategy backfired.
He says the company’s online ads are getting better and worse.
“A lot of the things that we’re seeing, the ads are going down the tubes.
And it’s a little bit ironic because we have the most loyal customer base on the planet, and we have so many people in the world who love Starbucks, and it just seems like our ads are just getting worse and worse,” Dontonsad said.”
The way we are monetizing our brand is going to be really challenging to keep up with this trend.”
But the Ogil &.
Mather ad agency is confident in its ability to adapt.
The agency has a number of creative programs that will help Starbucks keep pace with its online competitors.
“They’re going to get more aggressive and they’re going the right way,” Dntonsad told ABC News.
“They’re trying to figure out what works best for Starbucks and what works for them.
And I think we’re going do the best we can with what we have.”
A big part of that strategy will involve a strategy called “free advertising.”
It’s a term that is often used in marketing circles to describe the way a business spends money on advertising.
Starbucks has already used this tactic in a few ways.
For example, it spent $1.7 million on a single digital ad featuring a Starbucks logo on the front of a cereal box.
The ads have since been taken down, but Dntsad says he’s not worried about losing any of the business.
“I know they’re trying everything to keep us afloat and that’s fine,” he said.
“I don’t think we can lose any more than we have to and I’m happy to say that we have our advertisers and we’re doing the best that we can to keep the brand afloat.”ABC News reached out to Starbucks for comment, but did not hear back by press time.