With Netflix, Google, and Facebook spending millions of dollars on ads for the next decade, the ad industry is hoping to become an important player in the digital advertising ecosystem.
But in the end, the biggest players may be each other.
According to a new study from digital ad market research firm eMarketer, Facebook and Google are spending hundreds of millions of additional dollars on video ads in the next 10 years, a trend that will lead to a lot more competition for video ad revenue.
eMarker recently released a report titled The Next Internet: How Online Video Ads are Changing the Way You Shop and Share content online.
The report is based on eMarkers data, which is based in part on Nielsen and estimates the amount of online video ad spending per user across the web and app in 2018.
The data reveals that the average user spends over $2.00 per day on online video ads, and that they’re spending $12.80 per month on video advertising on the platform.
Facebook has the most ad dollars on the entire platform at over $20 billion, followed by Google at over the same amount.
Facebook is expected to overtake Google in 2018, when Google will have spent $23.85 billion on online advertising.
But eMarkets report also shows that Facebook is spending more on ads than Google and Google is spending less.
eMeter’s data reveals a big shift in online video’s ad spending trajectory over the next ten years, and it’s a shift that will help explain the success of video ads on Facebook and how the platform will affect online video content in the years ahead.
emarketer’s report notes that in 2018 alone, Facebook spent more than $1 billion on video advertisements, while Google spent just $1.4 billion.
The video ads are coming online with the launch of the next generation of Google Glass headsets, which are expected to bring a host of new features to the video market, including augmented reality and the ability to see where ads are positioned and when they’re running on the web.
The shift to online video is going to impact how content creators create, monetize, and share their content, and eMarketers report suggests that it’s only a matter of time before the platform takes a major step towards the dominance of online advertising and the rise of the online video platform.
e Marketer’s new report also finds that the amount spent on video ad campaigns on Facebook has grown by 40% over the last two years, while YouTube ad spending has increased by 24% over that same time period.
Facebook and YouTube will have to spend a lot of money on their advertising campaigns in the future, and the new trend will allow companies like Netflix and Amazon to have more control over how they sell and distribute their content.
If Netflix is able to use its massive advertising budgets to compete for users, it will have an even more powerful advertising platform to use to promote their content and advertising strategy.
Netflix will likely be able to offer more personalized and relevant content to its viewers than traditional traditional ad networks.
But Netflix also faces the problem of competition from YouTube, Amazon, and others in the video advertising space, as well as with the emergence of other digital video platforms like YouTube TV. e Marks report shows that the next-generation of video advertising platforms will have a very interesting opportunity to capitalize on the changing ad landscape in 2018 and beyond.
Netflix is already well on its way to becoming the dominant online video destination.
Netflix has a large, growing library of original shows and movies, and will be able capitalize on this with its new “unlimited content” streaming service.
Netflix also has a massive catalog of original video content that is already available on the platforms video streaming service, like “House of Cards,” “Orange is the New Black,” and “Orange Is the New Red.”
Netflix is looking to expand the reach of its content and increase the quality of its ads on the service.
It also is looking at launching a variety of new ad platforms to help increase its ad revenue, including its own streaming video platform and the creation of a YouTube TV service.
The move to make more money from its content is also a big move for Netflix, as it is not only competing against Amazon, but also with the likes of Hulu and Netflix’s own streaming streaming video service, which could help Netflix earn even more money.
But even more importantly, Netflix has set itself up to become a major player in online advertising in the long term.
With the launch and expansion of its own online video service in 2018 that will allow users to see ads that are not featured in traditional ads, Netflix is also set to become more relevant in the advertising space in the coming years.
Netflix and Facebook are already the biggest spenders on video in the ad market, and if the companies continue to push each other to become the next major players, the video ads will become a bigger part of the digital ad landscape.