The NFL has announced a change in its online advertising policy that will impact more than 40 million users who are using ad blockers.
As of Monday morning, the league will now only allow advertisers to place ads on sites that are not owned by the league or its partners, including websites and apps owned by Google, Facebook, Twitter and others.
In addition, the NFL will now require all sites to include the name of the league on every ad, including sponsored ads.
The league’s decision follows a lawsuit filed by several ad-blocking users who argued the change violates their constitutional right to free speech.
The case is set to be heard by a federal judge in San Francisco on Wednesday.
The NFL said Monday that it will not be able to accept payment for ads on the sites that allow the use of ad blockers or other “blockers.”
The league said that its new rules will make it easier for fans to stay connected to the games and advertisers to show more relevant ads.