Online advertising is facing a “disaster”, according to the chief executive of online advertising firm Anandabazaar.
Online advertising has been an important part of the economy for years, and this was a huge opportunity for Anandabaazar, which was founded in 2016.
Online ad revenue has increased in the past five years, which is why Anandaban has been looking at ways to increase revenue from advertising.
However, the growth is “not sustainable”, CEO Ian Blyth said.
Online ads will continue to grow at a higher rate, and the industry is facing an “existential crisis”.
The future is uncertain, Blyt said.
The internet has been a key driver of the global economy, and we need to ensure we’re able to attract and retain that growth.
Online is a key part of that.
If we can’t attract that growth, then we’re going to be losing a great deal of our business.
I think it’s a terrible disaster.
The online advertising industry is on a collision course with extinction, with millions of dollars being lost each year.
I don’t know if there’s a silver bullet to solve this problem, but we can do something.
Online advertisements are vital to our economy.
It’s a big part of what we do, and it will continue.
Online revenue will continue growing, but this is not sustainable, said Blythe, who said that it will take a lot of hard work to keep the online advertising economy viable.
Online Advertising Business Association chief executive Mike Mearns said:The online advertising market is growing by leaps and bounds and has seen a massive increase in its number of advertisers.
Online advertisement revenue is growing at a much faster rate than that of traditional advertising, which has been the case for the last five years.
This is a real issue, which requires us to work very hard to find solutions, he said.
Anandabaza, which makes advertising solutions to help brands get their message across online, has been operating as a small ad service provider for over two decades.
The company, which operates in Europe, Asia, the Middle East and Africa, has more than 80,000 advertisers.
“The current environment is very difficult and will remain so for the foreseeable future,” Mearn said.
He said that in 2017, online advertising revenues in Ireland grew by a little over €1 billion ($1.7 billion).
Online advertising is growing in Ireland, but it will be a long time before it is sustainable.
He said that the growth will be driven by digital technologies that are becoming more advanced, and will not be sustainable.
Anandiabazar has launched a new platform, Anandabase, which it said will enable it to grow its online advertising revenue to €40 million per annum by 2020.
However, this would be achieved by the end of 2020, Mearne said.
“I would not be surprised to see that Anandbaazar will lose its position within the advertising industry.
I think we will have to make some tough decisions over the next few years to survive,” he said, adding that it was a challenge to grow the industry by investing in the right businesses.
Online companies such as Anandas Ad Group and Anandabs Global Media have also been expanding in Ireland.
However ABIA chief executive Stephen Walsh said that Anandiabazers advertising revenues have been growing at an impressive rate.
The growth in revenue is being driven by a number of factors, including the availability of digital technology and social media platforms, he added.
However there is no guarantee that online advertising will continue its exponential growth in the future, said Walsh.
Online advertisers are going to have to invest in the companies they are targeting and create content that they can monetise through online channels.
Online Advertisers are a crucial part of Ireland’s digital economy, with an estimated $30 billion ($38 billion) in online advertising in Ireland alone, according to IBISWorld.
Online businesses must also invest in their technology and create innovative marketing strategies to attract customers.
Online publishers have to be proactive in managing their social media accounts, and also ensure that their digital platforms are being optimised to optimise ad revenue.
Anadabaazar will continue with its work to increase online advertising and create sustainable growth, but the digital economy is facing challenges.
Online content providers have to do more to make sure their audience is engaged with their content.
This means that they must take measures to manage their social platforms and their advertising campaigns.
Online news and social networks, which are a key player in the digital world, have to become more responsive to the needs of their users.
Online business owners need to be smarter about their digital strategy, because the digital environment is changing fast, he explained.