The ad campaign launched Monday by Yahoo’s auto division, AutoTrader, shows off the company’s new offerings.
The ads are aimed at consumers and small businesses, and aim to convince consumers to use AutoTrada’s cars, like the Mercedes-Benz CLS, the Honda CR-V, and the Honda Odyssey.
The ad is targeted at consumers, and shows off their personal details, such as the car’s age and the driver’s license number, which AutoTrado has access to.
AutoTraders is part of Yahoo’s ad business, and will be used to sell ads to advertisers.
The company said it will continue to partner with other brands, such the BMW Group, Ford Motor, and Mercedes-Cab brands.
The campaign is part for AutoTraders new auto sales platform, AutoTrade.
The platform lets AutoTrademasters consumers buy, sell, and trade cars.
AutoTrade is an online platform that lets buyers and sellers trade cars and accessories online.
Yahoo says AutoTrade was the fastest growing business in its online ad business during the third quarter.
Auto trade is also one of the fastest-growing segments of the auto business, Yahoo said.
“The opportunity to sell cars to consumers and to get value out of their car was the #1 driver for our growth,” said John Graham, president and chief operating officer of AutoTrading.
“With AutoTrade, we will continue working with brands to deliver the best cars on the planet to our customers, who are more than satisfied with their current vehicles.
Auto trading is the best way to get that value out the door.
This is a great way to leverage the brand name, get value, and give our customers a choice.”
AutoTrades is currently in its fourth quarter, but was still growing at a rapid pace during that period.
The growth in its ad business has helped drive its stock price up more than 80% during the quarter.
The stock rose more than 30% on Monday morning, before closing up nearly 5% to $9.72.
Autotrades is a division of Yahoo, which is owned by Yahoo!
Inc. and has a market capitalization of $39.8 billion.