Google has quietly launched an initiative to use its algorithms on social media to help advertising companies more effectively sell more ads online.
The move follows reports in this week’s Financial Review that Facebook had become a dominant player in Australia’s online advertising market and that some companies were using its platform to help them build an online presence.
The Australian Advertising Standards Authority (AASA) has approved the use of Facebook’s advertising platform on social networking sites and other websites, and is looking to the social network for information about the websites users and their activities.
While Facebook is yet to announce how it will use its technology, the company says it will look to see how its algorithms work to understand the needs of publishers and advertisers and what type of ads are being delivered.
“Facebook will collect data about what you do online,” Facebook’s Mark Zuckerberg said.
“And what websites you visit, what you like, what people like, and what kinds of ads you see.
This will help us better understand how the world is being used online.”
Advertisers will have the option to use Facebook’s data to make their own ads, according to the company.
The aim is to increase the volume of the ads being delivered, which advertisers say will result in better quality and more relevant content, the Australian Advertising Review reported.
Facebook is not the only social network using its technology to help it better understand the social media landscape.
Google has used its technology for years to help build the “Google Adwords” platform.
Google says it has a dedicated team of more than 600 people dedicated to helping it improve its ad targeting and ad quality, and it uses the technology to build Google’s social network advertising platform.
But some publishers have questioned the use and reliability of Facebook.
“I’m not sure what they’re trying to achieve with that,” ABC managing director of content and social media Brian Cook told the Australian Financial Review.
“What they’ve actually done is create a massive, massive market for themselves, because they’re doing this for the ads, and the ad sales that they are doing,” he said.
“And they’re going to be the ones that are going to get their advertising paid, and they’re also the ones who are going in for the revenue, and if they’re not paying, they’re the ones left to deal with the fallout.”‘
We’re not going to stop’There are concerns that the ad technology companies are over-reliance on Facebook for their own advertising needs.
Facebook has been criticised for making it impossible for users to opt out of its tracking technology.
“We’re going into a new era, and we’re not really in a position to do that.
We’re not just going to leave it up to the ad industry to decide how they want to use their data,” Facebook said in a statement.