Facebook is starting to show signs of catching up with its rivals, according to two new studies.
The latest, released Thursday by the online advertising association, suggests the social media giant will continue its dominance in the online ad space.
The new study also shows Facebook’s top competitors are also finding ways to use the social network as a way to reach consumers.
In a new study, AdAge, a research firm, says that Facebook’s ability to generate more revenue from the sale of ads is the primary reason advertisers continue to rely on the company’s site.
In the past, advertisers could use Facebook to target their campaigns with advertising targeting software that would display ads based on users’ interests.
That software, known as Facebook Audience and AdWords, has been around for about a year and is now widely used.
Facebook Audiences and Adwords have long been used by Facebook advertisers.
But this latest study shows the company has expanded its use of these tools to include more of its own ads.
“Facebook Audience is now used in over half of the global Facebook advertising mix and is used by a growing percentage of U.S. advertisers,” said Mark Gurman, Ad Age’s chief executive officer, in a statement.
“Facebook Audiences have a wide reach and reach is growing rapidly across all social media platforms.
Advertisers can now target the ads they want directly on Facebook, rather than relying on software.”
The company is also using its own advertising software, called Facebook Ads.
It also has a growing catalog of third-party ad formats that can be used to target ads on Facebook and other social media sites.
Facebook Ads also has some new features, such as a new tool that lets advertisers target ads to groups of users, or groups of people.
It’s also launching a new social media integration platform called AdSense that lets brands advertise on Facebook with the same revenue they would receive from a conventional website ad.
The new research from AdAge comes amid a national debate over the future of online advertising.
A recent report from Nielsen Research found that the number of people who watch TV has declined, while the number that view online ads has increased dramatically.
Many advertisers are opting out of traditional television, as well.
But that trend could change in the coming years, as more Americans have access to the Internet and more advertisers are embracing it.
“The Internet and the apps it’s enabled are transforming the way businesses and consumers communicate, and it’s now a major driver of growth in the U.K. and the U, S. and Australia,” Gurman said.
“Advertisers will increasingly be using this platform to reach their audience, but it’s also a key part of the online experience, whether it’s to reach new audiences, engage with current and past customers, or drive business.”