Apple and Google will become online advertising partners under a deal that is expected to bring online advertising to the top-selling platform in the world.
The agreement between Apple and social media giant Twitter, announced Tuesday, also brings video advertising to Google’s YouTube and Google Play services.
The news comes as Google and Facebook continue to struggle to find ways to boost their online advertising businesses.
Google, the No. 2 Internet search engine, announced in July it was dropping video ads for its services in response to a drop in video views on YouTube.
Apple also has been battling with Facebook over video ads.
Twitter, which announced Tuesday it would add a video ad platform in August, has been under pressure to add a digital ad product.
The move is likely to spur Google to take a different approach to the video space.
“It’s important for us to work together on this because the two of us have had very similar vision on how to solve the problems that exist in the video ad space,” said Michael Gartner, Twitter’s vice president of global strategy.
“It’s about solving problems and helping each other make better choices.”
The agreement is expected be signed during Google’s earnings call, which begins at 9 a.m.
Google has been criticized by some for not using its new video advertising platform in a way that makes sense for the online video platform.
It has been known to offer ad products to Facebook for years and has recently said it will offer ad services to Facebook as well as YouTube.
Google’s deal with Twitter is similar to that of Facebook’s, but the companies have different business models, with Google providing video ad services and Twitter providing ad products.
Facebook and YouTube have been working on a new video platform called Video.
That platform will launch later this year and will be free to consumers, and will feature more ad-friendly features and monetization options.
Google has been struggling to figure out a way to make money online, especially with its massive ad-selling network, YouTube.
In June, Google reported a loss of $1.06 billion, or $2.03 per share.
In the quarter that ended Sept. 30, Google posted revenue of $5.18 billion, compared with a loss in the year-ago period of $3.57 billion, according to FactSet data.