A week after it announced a new ad format, Facebook is testing a new method for tracking and managing online advertising.
The social network has announced a feature to help advertisers identify which ads are being viewed on which pages and platforms.
The feature, dubbed “Live Ads”, will automatically determine which pages, which platforms, and which ad formats are being used on which ads.
It will then tell advertisers which ads will get shown to users based on their browsing history.
Facebook is already using the feature to monitor the number of clicks and views on certain pages on its platform.
The news comes as Facebook and Google have been working to improve the user experience for ads on their platforms.
Earlier this month, Google launched a program to show ads in new markets.
The program has since been extended to countries including Brazil and Argentina.