Facebook will begin selling ads to American and Canadian consumers on Tuesday, a move that could mark the first time the social network is offering ads in countries where it doesn’t have native advertising partners.
Facebook has been pushing its platform to reach new audiences on mobile platforms in the past year, launching its first ad-free version of Messenger in 2017.
It also announced a partnership with Snapchat earlier this year, which allows users to send messages directly to their friends through a video chat app.
The ads will also be available to other countries, such as Australia and New Zealand, and to American consumers.
Facebook said in a blog post Tuesday that the ads will be available for the first six months of the program.
It noted that its native ad network, the AdMob, will remain available for users.
The move comes amid Facebook’s push to broaden its reach in the U.S., where it has already established a presence in several major cities including San Francisco and Seattle.
In the U!
States, Facebook said the ads could be purchased on its platform by U.K.-based companies like Hootsuite, which recently acquired ad technology firm Audience Network, and the National Federation of Independent Businesses, which is also an investor in Audience Networks.
“We’re excited to partner with American consumers on Facebook in an effort to reach even more people across the country,” Facebook’s chief marketing officer, Katie Hart, wrote in a post.
While Facebook doesn’t officially advertise in Canada, it has been selling ads through its mobile app, and last year announced a new advertising program that would begin to roll out in the country next month.
Facebook also launched a new “advertising hub” on its mobile site, allowing users to buy ads and buy more information about their favorite publishers.
A Facebook spokesperson declined to say whether the ad buy would be rolled out in Canada.
The company has yet to announce when it will begin doing so.
But in Canada Facebook has been working to bring native advertising in, as well as other initiatives, like advertising partnerships with major technology companies like Microsoft and Yahoo.
Last year, Facebook began rolling out native ads in Canada with the help of Microsoft, which had purchased ads from Audience networks in the province.
Last month, Facebook announced that it would be making its ad buy available in Canada as well, allowing Canadian advertisers to bid on Facebook ads on the platform.
Follow USA TODAY reporter Kevin McCoy on Twitter: @KevinMcCoy1.