Online ad networks in Australia have been struggling to keep up with demand and are offering to waive their fees to give the Australian people the option of seeing their ads online, but not the paywall.
Online advertising affiliate and online advertising vector have started offering the Australian public a choice to pay for ads in their preferred channels, with online advertising dc starting a trial program this month that will waive fees for people who sign up to see their ads in a preferred channel.
“I think the big issue is just people just don’t know how much it costs to advertise online,” said Robyn O’Donnell, chief executive of online advertising DC.
“There’s a lot of confusion around it.”
Ms O’Brien said many people would not be able to afford to pay the $100 to $150 a year in upfront fees for online advertising, and they would prefer to see the ads in the preferred channel that they already have.
“That’s what we’re doing,” she said.
“We’re not doing a paid trial so people don’t have to pay $100 a year upfront.
We’re offering it for free to people who want to see it in their chosen channels.”
Advertisers like to see that as a good thing.
“People don’t realise how much money they’re losing out in the digital world because of the lack of choice,” Ms O’Donoghue said.
Online advertisers and online ad networks are in the midst of a trial to offer the Australian community a choice of paying $100 for online ads or not, which will be available from Friday.
Online ad networks including ADAC and adc, have been offering people the opportunity to opt out of the paywalls and offer online ads in Australia’s most popular media channels, including TV, radio and newspapers.
“The way we’re working is that we’re offering to the Australian audience free, in our preferred channels,” Ms Cocker said.
Advertising DC will offer a trial from Friday, and she said people could opt out and see their online ads as soon as this week.
“You can opt out at any time and it will be completely free,” Ms Silliman said.
Mr O’Connell said he was pleased to see people taking advantage of the trial.
“It’s really about giving the Australian consumers a choice, it’s about giving people the freedom to advertise where they want and in the media that they want, without being forced to pay through the nose,” he said.