Bollywood-styled ads in an effort to help Indian farmers save a lot of money by cutting costs are being rolled out in the coming days.
The Bollywood ads are being launched by an Indian marketing firm called BHG and are expected to have a big impact on farmers.
They are being pitched to farmers as a way to help them save money.BHG’s director Prashant Mehta said in a statement that the adverts will help farmers avoid being in debt to their land.
He said the ads will target farmers who live in villages and have to travel to cities.
“Farmers who live with a fixed income like their husbands, sons, daughters, and husbands and wives will be targeted with BHGP ads which will help them cut down the cost of their crops,” Mehti said.
Farmers from all over the country are being asked to apply for the BHGs, which will be paid out to the farmers based on the number of acres they produce.
The number of BHGTs awarded will depend on the size of the farmer’s family and the number and quality of their produce.
BhG’s advertisements will be distributed in more than 40 districts across the country, including Delhi, Bengaluru, Delhi-NCR, Gujarat, Hyderabad, Nagpur, Patna, Jaipur, Chennai, Pune and Mumbai.