India’s biggest online advertising marketplace Indoor TV is set to launch a new platform for online ads on the platform that will allow advertisers to display and manage the content of their ads.
The platform, which is being developed in partnership with India’s digital media giants, will allow them to leverage existing brands and content from online platforms to create a more personalized and targeted advertising experience.
IndoorTV will also allow advertisers a place to monetize and promote their content online, through mobile apps, and through a direct-to-consumer platform that provides a unified platform for advertisers.
In addition to its new platform, Indoor will also launch a standalone mobile app for the platform in the coming days.
Indoor said it will also integrate existing brands from Indoor’s mobile app into the platform, and will support more brands to become part of the ecosystem.