More articles Related stories PPC and PPC-focused publishers have been struggling to find new ways to monetize their business online, and they’re struggling to keep up with the competition.
But according to a new report from ad tech company AdBlock, it’s not only PPC that is suffering.
According to AdBlock’s 2016 adtech market share study, PPC publishers have seen a decline of roughly 30% in ad spending over the last three years.
The ad tech market is expected to shrink from approximately $7.2 billion to $5.3 billion by 2019.
This decline is especially significant as ad tech is a major contributor to online ad spending and has become a significant player in the online advertising industry in recent years.
For PPC businesses, the loss of revenue from PPC online ads will be particularly difficult, since PPC advertisers are often the ones who make the money in the first place.
AdBlock says that PPC has been losing a lot of money in 2016.
In addition to advertising online, P3s have been increasingly relying on paid search ads and social media ads to make money.
AdBlock estimates that P3 advertisers are spending more than $500 million on paid searches alone.
That’s a huge chunk of their budget.
The numbers aren’t all bad for PPC, however.
PPC companies are also finding that they need to spend more to get more revenue, and that requires more money from advertisers to get the same level of advertising as a PPC advertiser.
In some cases, advertisers are paying more to drive traffic to PPC ads than PPC websites.
But AdBlock cautions that it doesn’t mean PPC is doomed to an advertising-only existence.
While AdBlock expects PPC to remain in a declining ad tech space, the ad tech industry is still in the midst of an advertising revolution, with advertisers using artificial intelligence and other technologies to drive the advertising they offer to consumers.
Adblock says that these technologies will be used by advertisers to better target advertising, and it’s hoped that these tools will eventually allow PPCs to compete in this new world of digital advertising.
While AdBlock does not provide a breakdown of how much PPC ad spend is actually coming from P3 websites, it notes that P2s are using AdBlock to monetise their ads and that P1s are also using Adblock to help them grow their business.
Advertisers may be paying more and more for P2 ads to get their content noticed, but they’re also paying more for ads that don’t necessarily do much.
While P2 advertisers can charge more for the same content, they’re not paying as much for P3 ads.
The result is that advertisers are losing out on a significant amount of revenue, especially as P2 sites have become increasingly more valuable as search engines continue to scale up.
Ads by default are still one of the most popular and powerful advertising methods on the internet, so it makes sense that PPRs and P2 platforms would find that they could be successful at making money by using them.
Ad Block’s report does offer some interesting numbers.
P2 publishers are losing money on their own because of the rise of digital search and the increase in mobile ad usage.
But the biggest loss comes from PPR publishers, who are being forced to pay to drive clicks and engagement with P2 ad platforms.
Ad Blocks analysis suggests that PPS are losing revenue because of their declining online ad spend.
Advertisers are also losing money because of higher costs and reduced revenues due to higher user experience costs.
PPS companies are using more PPC in their advertising, which has led to an increase in the amount of ads they’ve had to pay for.
Adblock estimates that they have to spend about $1.2 million to reach the same levels of revenue as PPS.
This trend, AdBlock argues, has contributed to the decline in the overall advertising market for PPS and PPR sites.
Ad block’s analysis points to PPS publishers as the ones most affected by this trend, as they are the ones using PPC.
Ad blockers has found that PPP publishers have lost more than 50% of their revenue due to digital search ad spending.
This is especially troubling for PPP businesses, since digital search has driven a huge spike in PPP ad spend in the last few years.
Ad block says that this means that PPM publishers are having to spend a significant chunk of revenue on digital search ads.
Ad Block says that many PPP websites will need to raise more revenue in order to stay in business.
In addition, Adblock warns that PPs are being more and the PPPs are paying to drive revenue.
As the P2 market continues to shrink, it will be harder for PPs to find ways to remain relevant online.
Adblocks believes that PPA publishers will be especially vulnerable as PPC grows more important.
In the future,