By: Matthew A. Hickey | November 16, 2018 1:39 pmAdvertisers have been on the rise in the world of digital advertising.
While there is still a lot of room to grow, the trend has already seen some big names in the industry step in.
Now, there’s a new competitor: the Internet of Things.
As the market is flooded with IoT devices and software that can monitor your home and monitor your household, it has become an exciting opportunity for advertisers.
Now they can use these devices to offer their products and services online without you having to go through a traditional brick and mortar storefront.
Here’s how it works: When you buy something online, you can add it to your shopping cart.
When you return it, you get a notification that it was delivered to your home.
If you don’t have the items, you simply need to go to the store and pick them up.
Advertiser companies are using the IoT as a new way to grow their business, but there are some concerns about the impact it could have on the way they sell products online.
The biggest is that there’s no one way to get an IoT device to your door, or even your front door.
So it’s going to be a long-term effort to figure out the best way to make the IoT work for all types of brands and consumers.
But, even with that issue in mind, this new competitor could give brands a leg up in their battle to compete with traditional brick-and-mortar stores.
In this post, we’ll look at how brands can use the Internet to target their online ad campaigns.
This article was originally published on November 17, 2018.