A new book from the Washington Post’s Greg Miller paints a compelling picture of how Google’s online advertising platform, AdWords, is leading the way for online publishers.
Miller’s book is titled How to Get Online Publishing Back on Track: The Google Way.
It’s a critical look at the rise of online publishers, their growing pains and how they are competing against established players in an increasingly fragmented marketplace.
Miller, who has been writing about online advertising for years, told Business Insider that he wanted to write the book so that readers would understand the “buzz” around AdWords and the changing ways publishers use it.
Miller has written extensively about how the Internet has made online advertising less accessible to consumers and publishers.
He wrote the book with co-author Sarah Lichtman, a former digital marketing strategist for a major media company.
Lichtmann has written about online ad sales, the rise and fall of digital distribution platforms like Google and Facebook, and the challenges facing publishers and content creators.
Lichmann told Business Insider that she and Miller had been friends for several years.
“Greg’s writing is always a pleasure to read,” she said.
“He’s really smart and his work is well researched.”
AdWords for Publishers AdWords is the Google ad network, which allows publishers to advertise on Google and other websites.
The system lets publishers sell products to their audience without the need for an intermediary.
The ad platform is used by publishers for advertising on Google, Facebook and other sites, as well as by businesses and other online platforms.
The online advertising market is expected to grow to $4.3 trillion by 2020, up from $2.9 trillion in 2015, according to research firm eMarketer.
Advertisers spend $3.6 billion a day on online ads, up 15% from a year ago.
Google has built a network of more than 6,000 AdWords advertisers in more than 140 countries, with over 2.5 million active accounts.
AdWords has been used to drive the growth of Amazon and other large online retailers, which account for more than half of the overall online ad market.
AdWeek reported in May that AdWords accounts for more of Google’s revenue than it does Amazon, eBay and Amazon.com.
That was the first time Google’s AdWords platform had been valued as a company.
According to AdWeek, Adwords has grown by more than 30% in the last year.
Google’s share of the online advertising industry has grown from 14% in 2014 to 29% in 2020.
The growth in AdWords’ role in driving online publishers’ growth has led to questions about how well the platform has succeeded.
Google said in October that it was adding over 10 million online advertisers to its network in 2017.
According a September report by The Information, Google’s role in digital advertising was about 20% of the total market.
However, the report didn’t mention AdWords.
“The success of AdWords in the U.S. is primarily driven by its ability to drive a huge number of online advertisers in one place,” wrote David Smith, an analyst with eMarker, in a research note.
“We are very much focused on how to use AdWords more efficiently, including on mobile devices.”
But it’s not all about AdWords For Publishers.
The book paints a dark picture of publishers, and how their growth has been driven by the dominance of Google and AdWords — a situation that has changed the way publishers operate and what they charge.
Miller describes the AdWords system as “a virtual advertising platform that allows publishers and advertisers to advertise directly to consumers without an intermediary, like publishers and publishers have to charge for their content on other platforms.”
Advertiser tracking Advertising is the way that publishers sell to consumers.
Publishers need to get their ads to consumers to make money, and Advertisering is the process of finding those consumers, tracking their behavior and providing advertisers with the information they need to deliver targeted ads.
AdChoices is a tool used by the publisher to track their readership.
It collects and stores all the information publishers give advertisers, including how many people have viewed their ad, how often people have clicked on their ad and how many times people have searched for an ad.
Ad Choices helps publishers monetize the information it collects about their audience.
AdChoice is a service that allows advertisers to opt-out of tracking.
In 2018, AdChoice raised $2 billion, which is more than double what it raised in 2016.
Google says it has more than 1,400 AdChoice advertisers, more than the likes of Amazon, Facebook, eBay, Amazon.co.uk, and Apple.
The company says that AdChoice provides “a comprehensive set of tools to make it easier for publishers to target and deliver high quality, relevant advertising to their consumers.”
The book highlights the challenges that publishers face when they try to make AdChoice work.