In a new report, The Hindu has ranked the top 15 countries in terms of online advertising attribution, which refers to the percentage of ads that originate from a specific advertiser or website.
The ranking, published today in the US and published by Thomson Reuters (TH), shows that the US ranks as the highest in terms on average for ad attribution at 81%, with Japan coming in at number seven with 83%.
China, India, Singapore and Russia also come in at the top.
However, the report does note that this is a very subjective ranking, and that it could be biased towards the country that has a larger number of online ads that appear to be based on a particular advertiser.
For example, China’s online advertising revenue was only $1.7 billion in 2014, but according to The Hindu’s data, it has generated $11 billion in advertising in that year alone.
India, however, generated $2.5 billion in online advertising in 2014.
This is a much larger percentage of its total online advertising, and the country is the second largest market for online advertising with almost a quarter of the total.
The report also notes that many countries have been slow to implement online advertising legislation.
While some of the countries have seen a rise in the number of advertising ads, it seems the most aggressive efforts by governments to make online advertising more transparent have not made much of a dent.