President Donald Trump has taken a new approach to online advertising.
Trump is taking the first step of a major shift toward more traditional online advertising on his agenda, a Senate Democrat said Wednesday.
Sen. Richard Blumenthal, D-Conn., said the White House is changing the way that it conducts its online advertising with more traditional methods.
“We are going to go beyond the traditional method and we are going be more open, and that will be a major change,” Blumenthal said on the Senate floor.
The White House and the White Houses Office of Public Liaison released a memorandum on Tuesday outlining a new policy for online advertising that would require a $10,000 per month limit on online advertising for the first time in the U.S. history.
It would also prohibit advertisers from charging for online ads unless they have paid for them.
Blumenthal said the president’s policy change is a direct response to a recent Washington Post investigation that found that Trump was not following proper disclosure rules.
“This is not about politics,” Blumenthal said.
“This is about the American people’s right to know who is giving them money.
This is about transparency, accountability and public trust.
We must get back to that.”
The new policy will also require that online ads be paid for with a $100,000 federal reserve account and that advertisers must provide details about their advertising campaigns to the government, including how much they are spending and what they are doing with the money.
The administration’s move comes amid heightened scrutiny over online advertising during the presidential campaign.
In March, The Washington Post reported that Trump paid more than $3 million for more than 700 online ads in March.
Trump has denied the report.
The president has been under fire for his use of Twitter and his social media platform to promote his agenda and often makes controversial statements.
Blumenberg said Trump’s announcement is a “game changer” and will put the American public at the center of online advertising decisions.
“What is at stake is transparency, transparency, and accountability, and it is the American way of life,” Blumenthal told the Senate.
The Office of the White’s Office has also published a new online advertising guide that lays out the policies for online ad placement, online advertising and other elements of the online advertising marketplace.